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Variate — brand studio

A completebrand — notjust a logo.

The logo, website, social, and brand system — designed together, so any company looks as established as the names it's up against. Explored fast with AI, finished by hand.

Start a project
Manifesto

Most companies look smaller than they are.

427 directions generated

Variate closes the gap. We design the logo, website, social, and guidelines that make any company read as established — exploring hundreds of directions with AI in days, then refining the best one by hand.

Capabilities01

Capabilities

Everything a customer sees — your logo, brand system, social, and the website it all lives on — designed together, so it reads as one company instead of a stack of unrelated freelance jobs.

VVariate
Variant 01

Identity

  • Logos & wordmarks
  • Monograms & marks
  • Typographic systems
  • Naming support
AaAaAa
Variant 01

Brand systems

  • Guidelines
  • Design tokens
  • Asset libraries
  • Templates & kits
Variant 01

Social & content

  • Art direction
  • Campaign systems
  • Motion templates
  • Editorial layouts
Variant 01

Web & product

  • Site design
  • Next.js build
  • Design systems in code
  • Prototypes
Selected work02

Selected work

Proof · live client work

AOM Aviation Group

Private aviation2025
Fig. 01Private aviation200 explored · 1 shipped

One editorial site unifying three divisions — charter, medical evacuation and maintenance — across 105+ destinations under a single international standard.

  • Web
  • Art Direction
  • Editorial
View case study
Established
0000
Established
Aviation divisions
00
Aviation divisions
Destinations
000+
Destinations
Global operations
00/7
Global operations
Motion04

Brand films,
social spots.

A brand lives in motion too. We produce launch films and short vertical spots for social — from private aviation to the dinner table — made with the same pipeline behind everything else here.

Showcase

Cleared for departure.

Meridian AirFilm · 16:9 · 05s
Reel media4 cuts
  • Cut 02Spot · 9:16 · 06s

    We pour the skyline.

    Bastion
  • Cut 03Spot · 9:16 · 06s

    Made for open water.

    Côte
  • Cut 04Spot · 9:16 · 06s

    Earned at altitude.

    Atlas
  • Cut 05Spot · 9:16 · 06s

    The finishing touch.

    Époque
Method05

Method

How we work — broad exploration, hard editing, then a brand system your team can actually run.

The Variate Method01 / 04
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Generating 000 / 240many directions
01

Generate

From your brief, we explore hundreds of directions in days — far more than a studio could sketch by hand.

Point of view06

We believe the first idea is rarely the best one. Most studios show you three; we explore hundreds with AI, then choose with taste, not a tool — so you get the range of a big agency at the speed and price of a small one.

200 generated · 1 survives
Generating200 explored
Contact07

New brand, or one that's outgrown its look?

Tell us what you're building and where you're stuck. You'll get a straight first read and a clear way to start — no pitch deck, no retainer required.

hello@variate.studioBook a 30-minute introTypically a reply within one business day.